"We can't solve problems by using the same kind of thinking we used when we created them."

Albert Einstein

You'll have a whole eternity to think inside the box

"Creativity involves breaking out of established patterns in order to look at things in a different way."  Edward de Bono

"Outside the Box" is a term that denotes a way of thinking that is not constrained by conventional boundaries, and hence offers fresh insights into opportunities and solutions to problems.  "otb" in otbSolutions stands for Outside the Box, and Solutions are, of course, what we deliver.